Honor women who are leading with intention
We celebrate women whose leadership is visible in how they serve, build, and show up.
The Story Behind Make It Count
What began as a message became a movement of acknowledgment.
Every episode of the Building A Leadership Mindset Podcast closes with the words: Have a great day and remember to Make It Count.
That statement was never meant to be just a tagline. It has always been a real belief. It reflects the way Nicky Cuesta approaches life, leadership, business, and service. The belief is simple but powerful: no matter what you are doing, every second in your life should count for something greater.
What began as a closing message became something much bigger.
Sandra Martinez and the BALM GLOBAL Team took that message and transformed it into a meaningful moment by presenting Nicky with a leadership award that read Make It Count. Over time, it became clear that this message was not only personal to Nicky. It was alive within the Ladies of Leadership community. It was showing up in the women who were growing, stretching, serving, building, leading, and refusing to let their lives pass by without purpose.
That is when the Make It Count Recognition was born.
What started as a message became a movement of acknowledgment. A way to say: we see you, we honor you, and we recognize the leadership you carry. This recognition is a celebration of women who are making their lives, leadership, businesses, and impact count in real ways.
